Tuesday, September 2, 2008

Blog review from Sethgodin-Can you bully someone into a sale?

Mr. Godin talks about 'Sales Bullies' and the ethics of pressuring people into purchasing excess/unnecessary products. He's accurate in some of his findings, for example when he states that if 'bullying' is a salesman's best attribute then he best focus on customers that respond well to it. However I disagree with another of Godin's statements , because he failed to include all social classes in his remark.The latter half of the statement claimed that 'Bullying' doesn't work on loyal customers or long term partners-this is generally true. What he stated at the beginning was 'The people you most want to sell to wont respond to this'. From experience as a salesperson I have seen many large sales $5,000-$10,000 result from slight 'bullying' of wealthy people and they have appreciated 'buying the best' without taking it negatively as salesman greed.

1 comment:

c4prime said...

I agree to a certain extent, I mean a good sales person can sell almost anything right? Not necessarily through 'bullying as you put it. I've also been a sales person, having sold some of the most ridiculous stuff at ridiculous prices, but yeh! a girls gotta eat right!

As for "the people you most want to sell to, won't buy", trust me one of a salesperson's best attributes is the power of persuasion,but yeh! I'm not trying to make us former salespersons the enemy. Simply stating that if you need a hustler, salespeople seem to have it covered.

ps* great food for thought, looking foward to reading more!!!!

Yuri.