Motion Graphics Designer- Lyle Owerko

Lyle Owerko was our second guest speaker and he is a hofstra alumini! Hes a motion graphics designer as well as a photographer and film maker. He told us about 'The design of attitude' which deals with developing a creative consciousness and making something out of it. He stressed the importance of understanding light and is very inspired by music and likes bmx skateboarding. Punk music taught him D.I.Y. He explained the demand for designers in todays market and how many people are selling their own designs over the internet on 'istock'. 2 years ago he switched to digital photography and he explained MORES LAW= computer power doubles every 18 months. Also 'the golden rule is to follow the gold' lol that was funny! Mr. Owerko showed us some of his project in Brasil which was very cool. Many were about beer or funny stereotypes such as hairy chests! He told us of his love for the engineering in Norway and the importance of exhaling when taking photographs. His September 11th photos were quite emotional so were his 'Thorntree project' photos from his trip to africa. However he managed to bring in some humor to the serious pictures by telling stories, for example when he said

that the chief was calling him a girl (in an African language) as he was photographing him. Mr. Owerko was very interesting and it was cool to learn about his experiences in the design industry and his traveling adventures.

MTV Speaker -Nusrat Durrani

Nusrat Durrani, the Senior Vice President of MTV World came to give a speech to our class. He is originally from India where there wasn't much choice in terms of work except for doctors. He worked in electronics which gave him business experience and in Dubai he was hired by Honda as Marketing Manager. It wasn’t until 1993 when he first saw MTV. He saw a David Bowie MTV video which he was fascinated with and it led him to research MTV. He traveled to New York but was denied a job so 6 months later he quit his job in Dubai and came to New York where he enrolled in a masters degree in media. He went back to the same interviewer in MTV who was shocked and told him to consider taking an internship and enter the company that way. Mr. Durrani took the internship and was offered a job, 14 years ago , and he has been at MTV ever since.

He showed us MTV IGGY which shows all different international bands. He said IGGY stood for Intelligent Graphication for Global Youth. His typical workday is very busy with many meetings and working on projects. He also makes deals with business developers and partners. He was a very interesting speaker and taught us a lot!

Term Paper - The Life of Paul Rand

Peretz Rosenbaum was an orthodox Jew born in Brooklyn, New York in 1914. It was later on that he changed his name to the world recognized Paul Rand. Growing up Rand painted signs for his father’s grocery store and also any events at his school. He attended the Pratt Institute from 1929-1932 and the Art Students League from 1933-1934. He also taught ‘Design’ at Yale University at multiple periods during his life. Rand was mostly a self-taught designer and read many issues of European magazines such as ‘Gebrauchsgraphik’. He was particularly interested in the works of Cassandre and Moholy-Nagy and eventually transformed many European styles into his own unique designs.

The beginning of his career saw Rand working part time creating stock images for various newspapers and magazines. One particular cover page which he was acclaimed for was the 1940 December issue of ‘Direction Magazine’. The cover showed a barbed wire cross across a package with a casually written ‘Merry Christmas’ tag. This image represented the contradictory aspects of mans behavior. Such emotional and thoughtful images are present throughout Rand’s work. At the age of twenty three Rand accepted a full time job as the director for the Esquire- Coronet magazines. He was offer the job a year earlier after his talent was noticed in an ‘Apparel Arts’ magazine, but decided to decline the offer feeling he wasn’t ready. Later on in his career Rand left the field of editorial design and moved to the more challenging field of advertising. It is his work with logos for large corporations in the 1950’s and 1960’s that Rand is most recognized for. His 1956 IBM logo was his first big success in corporate advertising. In addition to designing their logo, Rand designed packaging materials and posters for IBM. United Postal Services original logo was designed by Rand where he acknowledges the incorporation of humor into his work. ‘..To take an escutcheon- a medieval symbol which inevitably seems pompous today –and then stick a package on top of it, that is funny.” The UPS logo has been changed to the more futuristic design we see today. This caused much agitation amongst much of the designing community. In an interview with Steve Forbes the inventor of Apple computers, Forbes stated that Paul Rand was a very unique person to work with. He claimed that Rand would not offer any options to Apple for their logo. Instead he would provide a single ‘solution’ which he figured would best suit the company, and any alternatives can be obtained from other designers. Forbes admired Rand’s business-like attitude as well as his designing abilities. Besides these corporations Rand also worked with Ford Motors, ABC news and Westinghouse. He published many articles and publications during his career but possibly the most influential to the design industry was his 1946 text’ Thoughts on Design’.

Paul Rand’s creative perspectives seem very simplistic but they repeatedly prove that with equal form and context, even the most simplistic symbol can have several layers of meaning. In his own words Rand says ‘Art is when context and form are indistinguishable.’ An interesting point which he makes is that design cannot have too much content. If it does then it will get boring very quickly and the form has to be just right to capture the imagination. Many logos which are being created by young designers fail because they place too much emphasis on aesthetics. Rand argues that logos must be designed with restraint in order to be successful. The creative perspective which Rand used was also influenced by collages by Picasso. His designs have been known to illustrate a great deal of artistic freedom which makes them unusual and interesting. Even though he had many staff working for him Rand did the vast majority of the work on all his designs, using his staff to organize meetings and set dates etc. In another interview Rand was asked what he likes most about Graphic design and his response was ‘Problem solving’. He claimed that he enjoyed using graphic design to solve realistic problems. This is very true in relation to his logo for Apple computers where Steve Forbes has said that the company was in much need of a universally accepted logo. The unique perspectives from which Rand created his work are still very influential to this day and many of his logos are still in use.

Just prior to Rand’s death in November 1996, Steve Forbes labeled him “The greatest living graphic designer”. He enjoyed challenges and managed to become an iconic figure in the world of graphic design. There is no doubt that Paul Rand contributed greatly to the visual language industry and his additions will be admired for generations to come.

Sources:

http://paul-rand.com/

The Art Directors Club : http://www.adcglobal.org/archive/hof/1972/?id=300

http://en.wikipedia.org/wiki/Paul_Rand

‘Conversations with Paul Rand’: http://www.youtube.com/watch?v=7ZzVyL_OpSI

1993 Interview with Steve Forbes :

http://www.youtube.com/watch?v=xb8idEf-Iak&feature=related

http://www.logodesignlove.com/all-about-paul-rand

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Slipstreamz!

These Slipstream ear covers allow the athlete cyclist to listen to music whilst cycling, without any wind interference. The inventor, Lonnie Tiegs, noticed that his ears rang from wind noise after long, fast bike rides and this inspired him to invent something to fix the problem, what he came up with was 'Slipstreamz'. As well as keeping noise out, these earpieces also help to keep your ears warm on cold days and they are specially designed to fit ipod earpieces. This simple yet great invention only costs $13!

Check out the NY times Article on 'Slipstreamz' here

The Globus Workstation

This is the Globus collapsable workstation. It was seen in 'Men in Black'. designed by Michiel van der Kley, it has a Baydour shell, with white aluminum cast base and the seat comes in either leather or fabric. It rotates and a table comes out of one of the  half shells. Its a very 'artsy' chair much different from the norm. They cost a lot though! Each one is $9,653!!! I don't think that anyone should pay that much for a chair and it is probably only going to be purchased by very few people or cast in movies because of its price. The design is cool and futuristic, not worth $9000 though, you can purchase much nicer design oriented object for that price.  You can purchase these chairs here

Ducati 696!

This is the Ducati Monster 696, the 2009 model. It is also my favorite bike and the same one which my boss owned in the cayman islands.  It weighs 335lbs which is very like for this style of bikes, It has an extreme amount of torque and a very unusual design in terms of looks. The fact that you can see the all the parts of the engine makes it a unique bike in itself. It looks classical and at the same time modern. The speedometer on these bikes also remind me of the older style bikes, there's a lot of attention to detail in the Ducati line which is why they are such a successful brand!

Check out a video review of the Ducati 696: here 

HYABUSA 2008

This is the Suzuki Hyabusa 2008 model. It's the fastest motorbike in the world and its design is exceptional! This new model will have an even more powerful engine going from 1299cc  to 1340cc! Its obviously a very sporty motorbike with its sharp features. A 4-2-1-2 exhaust meets the European 3 and Tier 2 emission regulation. This new model is available in orange ,blue and black with a price tag of $12000, not bad for 186 miles per hour! Although in terms of looks, i prefer the Ducati Monster!  

USB camera wrist strap

I thought this was a neat gadget , The strap for this camera is actually a usb cable for the camera. The little box you can see in the picture opens up with the two ends of the wire (which is the strap) , one plusg into the camera and the other into a usb port on a computer. This  way you can upload you photos anywhere you go and you don't have to go looking for the cable. I always find myself searching for the cable for a long time so thats why i thought this simple design was quite ingenious! It can be purchased from amazon.com for just $8.00!

link: Random-good-stuff.com

Portable fireplace

This portable fireplace was designed by 'Vauni Divider', its surrounded by safety glass which allows you to see the fire from all angles. Stainless steel fittings and an ethanol burner with built in flame intensity adjustment make this design very innovative! Extinguishing and adjusting the flame size are done so at the ease of a control! This is a great piece to move from living room to kitchen or even bed room whenever it suits!

Bornrich.org

Knight XV

The Knight XV is a luxurious, handcrafted and armored SUV from Conquest Vehicle. It offers extreme security and at the same time it keeps the environment in mind with minimum emissions.The Knight XV was inspired by the Gurkha military vehicle which was built by Armet Armored Vehicles Ltd.Besides the usual equipment found in luzury cars, Knight XV also has Wilton Wool luxury carpeting, leather boardroom-style seating, sunroof glass with privacy shades; personal laptop stations; LED cabin lighting, Night vision and rear op camera system and PlayStation 3 !. The cabin’s 283-cubic-foot interior is larger then most SUV's. The production of these vehicles will be limited 100 with each costing $295,000 .

Bornrich.org

unusual tea kettle

Designer Juliet Symes .This ‘Dusi Tea Kettle,’ is a stylish combination of a teakettle and a teapot. to use it the all you have to do is place the Dusi on the cook-top to boil the water, insert the tea infuser in the pot, and remove the infuser to turn the teapot into the teakettle to serve the tea. The kettle is finished with double-walled borosilicate glass (body), copper (base) and stainless steel (scoop and holder). This is a very futuristic design of tea kettle and would be suitable for the modern tea lover.


The Design Blog

Business card

-open file letter size

-3.5 x 2 inch rectangle

-apple c 

-apple p

-upper left logo

-san seriff font (no hooks)

Sphere Hotel

This sphere hotel is presently a prototype Designed by Milla Rezanova, visitors will be transported in a helicopter because the hotel is located on a cliff. There are 200 rooms on this unique hotel and its designed for the adventurous. I think that this hotel will face many safety challenges but if it is constructed then it will see successful profits. It is definatley very interesting and one of a kind!

Amphibian airplane

'Akoya' is an amphibian airplane made by LISA Airplanes, it has been designed to fly from airstrip to yacht to ski slope with ease. Peopl have already began to place orders for it with an initial deposit of 10,000 euros. The delivery date is not yet disclosed but it seems perfect for the yacht owners. The company has recently announced its partnership with Danish Yachts, with an aim toward combining superyachts and light aircraft to expand their horizons. THe wheel on Akoya are retractable wheels and it also has retractable skis to enable you to land on solid ground. This plane is an expensive piece of equipment but if you have the money it is a very nice design and addition to your yacht!!

A New design of Paddleboat!

This paddle boat is called ‘1Liaison’ , it runs on an onboard battery, charged by the paddling only, when the user feels too exhausted to paddle the boat himself. The pedals are connected to a dynamo that juices up the battery. As the users paddle out the battery charges kind of like you some of todays moped/bicycles.The sensor system of the paddleboat measures and guides about the speed of paddling required for charging the battery. It was designed by Manuel Schneider.

Link: New Paddle Boat

The Gyro Car

This gyroscopically stabilized car was designed by US designer Carlos Pilonieta. Its an electric vehicle that only has 2 wheels! It is controlled by a joystick which makes it unusual and fun to frive! Its intended for urban and rural environments and it can get into an upright position for cramped city roads as seen in the picture below! This car is a very interesting design!
Gyro Car

Luminous Christmas decorations

I thought that these luminous christmas ornaments were a really nice idea. I just think that there is a hazard hanging these on a tree. they are made from metal and provide natural light to brighten up the tree!   

Mobile home for trendy nomads

This mobile home van was designed by Andrew Maynard. Mr. Maynard called his invention 'BOB'. Its gearbox, engine and drivetrain are neatly placed under the front seats, making the mobile house spacious. I think this is a really cool invention almost half way between a tent and car. It is a great idea for the more adventurous couples!

EXPENSIVE Home Theatres!

Here a some really expensive home theatres with some interesting designs and themes!

CEDIA (the Custom Electronic Design and Installation Association) chose this room as its top theme theater

Kim Banducci and custom installed by Future Home of Los Angeles, California, Price unknown

music engineer, producer Jeremy Kipnis, $6,000,000

built by builder Aaron Vitale of Vital Building & Enterprises in his own home $100,000

Ferreri F40 Executive desk

This Ferrari F40 office desk is a cool addition to the racing enthusiast's office. It features a Rosso Corsa painted aluminum frame with carbon fiber support rails and a floating glass top. The top glass features a center mounted wire access hole, which is the actual dash vent from a Ferrari F40! It costs $7,500, which includes a custom color of your choice. I thought this desk was pretty awesome, I like the way it was designed to look and feel like the interior of a ferrari, definately something to brag about!!

Born rich.org

This Citrus-Powered Digital Clock from Florian Dussopt & Julie Girard is powered by electrolysis and the citrus juices of a lemon or orange. My science teacher had one of these and i thought it was cool. There are two spikes (one copper and one zinc) which are stabbed into the fruit and this produces a current using the juice as a transport medium. One slice of fruit can power the clock for a week!

The Design Blog

New Rescue device for sea bearers 'Ocean Rescue'

The orange ‘Ocean Rescue’ is a device that refines the salty water of the sea and makes it potable to drink. This greatly increases the chances of survival for shipwreck victims. Not only that but the Ocean Rescue also helps the lifeguards in locating the victims by emitting light at night and colorful smoke during the day. With increases visibility and drinkable water while stranded at sea the 'Ocean Rescue ' is one device which every deep see fisherman should have. It's simple design makes it durable and reliable. I think that this device is very clever and should be required on deep sea boats. It was designed by Seol-Hee Sohn, Seung-Hyun Yoon & Cheol-Yeon Cho.

The design blog

'Brandscape' Project

Restoring an Underwater city

Seuthopolis


In the 1940s, archaeologists discovered the ancient city of Seuthopolis in Bulgaria, the capital of the Odrysian Kingdom beginning in the 4th century BC. Unfortunately, after the destruction of a nearby dam the valley was flooded and the city drowned. Now over half a century later, a project proposed by Bulgarian architect Zheko Tilev would restore the city by building a huge circular dam (1,377 feet in diameter and 65 in height) around it and draining out the water. If this project is completed it would prove to be a marvelous success and a huge tourist attraction to Bulgaria.

From Blueprints to Databases

Lansdowne Road- Ireland Pipe Planning using BMI

economist.com

Building Information Modeling (BMI) is a new software used by architects in the construction of buildings. It allows one to see the proposed structure in 3 dimensions instead of the usual 2 dimension hand drawn drawn blueprints. One neat function of BMI is that when an architects changes and object on the building ( such as the size of a window) then the program automatically changes the structure of any relating objects ( in this case the surrounding walls). BMI makes it much harder to make the common mistakes which most architects make and it also allows traditional 2 dimension drawings to be generated. BMI allows one to predict the amount of materials required for the structure and therefore more accurate construction costs. BMI makes is possible to extract detailed plans of particular subsystems, such as cooling, water and electrical wiring which in turn allows architects and engineers to study their project's and work together better than ever before. Where traditional 2 dimension blueprints are often complicated, new BMI simulations allow you to see the entire building from many angles, inside and out. This new technology is going to require more advanced computer skills in upcoming architects but it will no doubt improve the creativity and possibly safety of our future buildings.

Amsterdam to build an underground city!

http://www.telegraph.co.uk/news/worldnews/1578139/New-underground-city-planned-for-Amsterdam.html

Amsterdam's city council has approved the construction of an underground city to begin in 2018.
Overcrowding and soaring property prices within the city acted as a catalyst for this 7.4 billion sterling pound project. The new city is to have one million square feet of leisure centers, retail outlets and parking lots. Dutch architects from 'Zwarts and Jansma' have decided to build underneath the clay of the famous city canals. Along with construction company 'Strukton', project 'Amfora' is proving to be a huge engineering feat. This futuristic project is quite remarkable and it is very interesting to see how it will turn out. We've already built gigantic skyscrapers above sea level, will we soon see similiar buildings underground ?

Studying brain activity.

http://www.pantopicon.be/blog/

An interesting article on the 'pantopican blog' dealt with examining our brains' activities when we perform certain actions or feel certain emotions. Neuroscientist Christopher deCharms and his company Omneuron use advanced fMRI technologies to look at the happenings inside our brain in real time, in 3D! This huge advancement in technology opens up a many possibilities for discovery and treatment research. With deCharms' fMRI scans a patient can look inside their head on a LIVE screen. This technology makes it possible for a patient suffering pain (eg. a burn) to look at what area in the brain is making them feel the pain, then they can concentrate on trying to reduce the brain activity in that specific area ,which theoretically would reduce the pain. Here is a link to a speech which deCharms gives explaining his company's research:

http://www.ted.com/index.php/talks/christopher_decharms_scans_the_brain_in_real_time.html

I found this article very interesting and pallable. I agree with deCharms ideas and think that his research will become very important to controlling the activities of the brain,besides haven't monks being doing it for centuries allready??

Human Genome

http://www.pantopicon.be/blog/2008/05/20/100-genome-sequencing-within-5-years/

This blog was about the human genome becoming the next form of 'blood test' or 'urine sample', the next upgrade to our already advanced technology. It was interesting to read the predictions of the cost changes in this technology, reaching a mere $100 by 2012. Obviousely the information received by such a process is far more detailed than today's blood tests. The result will show complete hereditary sequences and gene allocations. We would be able to see why we have certain traits (eg. brown eyes, long fingers) ect, but would this be too much information for the average human? I have no definate answer for this, some people are already paranoid about their appearance. What would they do if they knew exactly why they look that way?On the other hand the genome could be used to identify susceptibility to diseases and develop preventative treatment! There are many medical advantages to studying the human genome, but should it be made public to the massses?

Blog review from Sethgodin-Can you bully someone into a sale?

Mr. Godin talks about 'Sales Bullies' and the ethics of pressuring people into purchasing excess/unnecessary products. He's accurate in some of his findings, for example when he states that if 'bullying' is a salesman's best attribute then he best focus on customers that respond well to it. However I disagree with another of Godin's statements , because he failed to include all social classes in his remark.The latter half of the statement claimed that 'Bullying' doesn't work on loyal customers or long term partners-this is generally true. What he stated at the beginning was 'The people you most want to sell to wont respond to this'. From experience as a salesperson I have seen many large sales $5,000-$10,000 result from slight 'bullying' of wealthy people and they have appreciated 'buying the best' without taking it negatively as salesman greed.